For CAPTRUST, I provided comprehensive graphic design and creative direction across digital marketing and brand development initiatives. My work included creating multiple digital advertising campaigns, sourcing and curating imagery, and designing engaging motion graphics, including animated GIFs and HTML5 advertisements. Each deliverable required careful attention to strict layout specifications, technical requirements, and established brand guidelines to ensure consistency across platforms. Beyond campaign execution, I led weekly creative meetings and played a key role in a comprehensive brand refresh, reimagining CAPTRUST’s visual identity through a redesigned logo, refined color palette, updated typography, custom iconography, imagery direction, and cohesive advertising and email design systems. Throughout the process, I balanced creative innovation with strategic business objectives to develop a unified, modern brand experience that strengthened visual consistency and elevated CAPTRUST’s presence across digital channels.